I’m Ramūnas Bruzgys. I started Felix Day.
Felix Day is a gift card comparison site. It wants to become a gifting app. And then an international holiday.
The comparison is the engine. The holiday is the point. One pays for the other.
The question people were actually asking
For four years I worked at Gera Dovana, Lithuania’s largest experience gift company. The best thing I took from it was the people, the culture, and the brand.
I was head of performance there. My days went into how people search. All you have is the words they type and the results they get. You read enough of them, and the meaning shows through.
Someone searches for what a Porsche driving experience costs. That is the search. The meaning is different: how much it really costs, where to buy it, how it compares.
It didn’t bother me that a shopper might overpay, or that the best SEO wins. It bothered me that nothing let them compare. The way you do with electronics, travel, or groceries. Comparing is human.
The same thing sells in many places at once. Only the price differs, or the terms. No seller or marketplace lists a competitor. They have no incentive to. So someone has to line the prices up. A customer. Or a system.
My first idea was small: a blog that gathered similar offers into one post.
I never built it.
More than ten years of creating meaningful moments
I didn’t plan a career. Every job I’ve had turns out to have been the same one: giving people an occasion. Connecting them.
From 2015 to 2020, I ran the Aida Kapočiūtė bridal couture house with my partner. We made dresses for one of the most important days in a bride’s life.
Then I sold Christmas trees online and delivered them to people’s homes. I saw how quickly a room could change when the tree arrived.
After that came experience gifts.
Different businesses. Same job.
Even at 16, before smartphones, I built a chat to find people to talk to and help others do the same. It didn’t work as a business. Same instinct I have now. Build what you wish existed. Connect people.
The partner I ran the couture house with died while I was working at Gera Dovana. I kept going. Through it and past it. The stopping came later. Carrying on had stopped being possible. I took a sabbatical and walked the Camino.
Job offers came after. Generous ones. Hard to turn down. But I knew I should be building this instead. Being pulled two ways meant I wasn’t doing either properly. That’s when I knew it had stopped being a job search. I had to turn the invitations down and build.
The smaller idea
I already had the name. On 4 May, Dovilė and I went to Portugal for a month, and I found myself living on a street called Felix. I took it as the sign, and stopped looking for a better reason to start.
I gave myself one week, before our holiday started, to launch a first version. An experience comparison in a week? I couldn’t pull that off. So I went smaller. Gift cards.
They’d been in front of me the whole time. The same card is mostly the same price everywhere—but not always. A discount here. Physical-only there. Digital and instant somewhere else. Sometimes not sold at all. Sometimes only inside a multi-store card.
I spent that week building the first version.
On 12 May 2026, the UK site was live. It started getting traffic. The US site went up on 24 July 2026. Same idea. Different market. It hasn’t worked yet.
More than comparison
Comparison is what’s live. The rest is where I want to take it. Each part comes from an itch of my own.
I’ve handled gift cards for years. Received them, gave them, kept folders of them on my desktop. Used, unused, half-forgotten. I chase people: did you ever spend it? So one day Felix Day should hold them in one place. A wallet. Nothing lost in a drawer.
My partner Dovilė has a potato masher on her gift list. And a spa day. And travel to Latin America. So there could be a wish list, and a registry.
We gave my mother a travel gift card. She barely used it. Not the price. Not the card. She didn’t want to travel alone. A gift is only good if it gets used. And the best ones you use with someone. That’s the part comparison doesn’t fix.
What it’s all for
I want Felix Day to become a day.
An international holiday. Gifts and surprises hidden in real places for people to find. Anybody can hide one. A person. A company. Around the world.
That’s what the comparison site is for. It’s the fuel, not the destination.
How Felix Day makes money
Affiliate commission. We have agreements with some sellers. When someone buys through a link here, they pay us a small share. It comes out of their margin, not your total. It doesn’t change your price.
We list the ones that pay us nothing, too.
Do you sell gift cards? Get in touch. You belong on the page, whether you pay us or not.
No capital, and the best job I have had
There’s no investor. No office. No team of engineers. There’s a catalogue, a set of rules about how a number gets stated, and a lot of help from AI.
Felix Day is also fuel for me: a way to express, learn, and invent. The constraints are real, and they’re mine. That’s the whole advantage.
I can’t outspend anyone, and I don’t need to outbuild them. But I can change direction in a morning. I test an idea. I keep it if people value it. I drop it if they don’t.
It’s the first work that uses all of me at once. Technology I’ve loved since I was a teenager. Problems solved my own way. Plans made on my own terms.
If you want to help
I have more ideas than one person can test. The most useful thing you can do is stay close—close enough to tell me which ones are wrong.
In rough order of how much it helps:
- Use it. Look up a gift card you were going to buy anyway. See whether Felix Day saved you anything. If it didn’t, that’s worth knowing too.
- Tell me what’s wrong. A wrong price. A broken link. A seller who let you down. A sentence that reads badly.
- Follow along. Instagram or LinkedIn. That’s where the half-finished ideas go before they become pages.
- Help build it. Data. Catalogues. A seller worth listing. A skill I don’t have. The site is small. One person’s help still shows.
- Join the holiday. Email me. Say you want in. That’s the part I care about. It doesn’t work with one person hiding the gifts.
It all reaches me at [email protected]. Not a form. Not a ticket queue. My inbox. I read everything in it.
The company, for the record
The company is Felix Day, MB. Registration 307379082. Registered in Vilnius.
The sites serve the UK and the US. A Lithuanian running them is an odd sentence. I’ve stopped trying to make it sound normal. It’s where the company is. It’s where I’m from.