The Gift Card Index

Most Popular Gift Cards in the US

Ranked by Google searches · Updated September 2026

Top 100 Gift Cards

Top 100 US gift cards ranked by Google searches in July 2026. Sortable by rank, name, searches, growth and category. Rows without a Buy now link are cards we do not currently offer.
						Buy
1	Roblox	450,000	no measurable change	−18%	Gaming	Buy now — Roblox
2	Amazon, not currently available	201,000	no measurable change	−18%	Shopping
3	Visa	165,000	no measurable change	no measurable change	Prepaid Cards	Buy now — Visa
4	Mastercard	165,000	no measurable change	+50%	Prepaid Cards	Buy now — Mastercard
5	DoorDash	165,000	+22%	+50%	Food & Drinks	Buy now — DoorDash
6	Apple	165,000	+22%	+22%	Streaming	Buy now — Apple
7	Disney	90,500	no measurable change	+22%	Entertainment	Buy now — Disney
8	Steam, not currently available	74,000	−18%	−18%	Gaming
9	Starbucks	74,000	no measurable change	no measurable change	Food & Drinks	Buy now — Starbucks
10	Target	74,000	no measurable change	no measurable change	Shopping	Buy now — Target
11	Walmart	74,000	−18%	no measurable change	Shopping	Buy now — Walmart
12	PlayStation	74,000	+22%	+49%	Gaming	Buy now — PlayStation
13	Uber	60,500	+22%	+49%	Travel	Buy now — Uber
14	Razer Gold	60,500	+22%	+22%	Gaming	Buy now — Razer Gold
15	Sephora	49,500	no measurable change	no measurable change	Beauty & Wellness	Buy now — Sephora
16	Costco, not currently available	49,500	no measurable change	no measurable change	Shopping
17	Xbox	49,500	+22%	no measurable change	Gaming	Buy now — Xbox
18	Fortnite	40,500	+22%	−45%	Gaming	Buy now — Fortnite
19	Uber Eats	40,500	no measurable change	+22%	Food & Drinks	Buy now — Uber Eats
20	Chick-fil-A	33,100	no measurable change	no measurable change	Food & Drinks	Buy now — Chick-fil-A
21	Spotify, not currently available	33,100	−18%	+49%	Streaming
22	Ulta Beauty	27,100	no measurable change	no measurable change	Beauty & Wellness	Buy now — Ulta Beauty
23	lululemon	27,100	−18%	+22%	Fashion	Buy now — lululemon
24	eBay	27,100	−18%	no measurable change	Shopping	Buy now — eBay
25	Google Play	27,100	+22%	−18%	Gaming	Buy now — Google Play
26	Chipotle	22,200	no measurable change	+23%	Food & Drinks	Buy now — Chipotle
27	American Express	22,200	no measurable change	−18%	Prepaid Cards	Buy now — American Express
28	Southwest Airlines	22,200	no measurable change	+50%	Travel	Buy now — Southwest Airlines
29	Disney Store (Not Disney Parks), not currently available	22,200	+2120%	+1608%	Entertainment
30	McDonald's	18,100	−18%	no measurable change	Food & Drinks	Buy now — McDonald's
31	Barnes & Noble	18,100	−18%	no measurable change	Books & Hobbies	Buy now — Barnes & Noble
32	Kroger	18,100	no measurable change	no measurable change	Food & Drinks	Buy now — Kroger
33	Vanilla Visa	18,100	−18%	no measurable change	Prepaid Cards	Buy now — Vanilla Visa
34	Nordstrom	18,100	no measurable change	+22%	Shopping	Buy now — Nordstrom
35	Dunkin'	18,100	−18%	+123%	Food & Drinks	Buy now — Dunkin'
36	Airbnb	18,100	no measurable change	+22%	Travel	Buy now — Airbnb
37	Giftcards.com	18,100	+22%	+654%	Multi-Brand Cards	Buy now — Giftcards.com
38	Netflix	14,800	no measurable change	−55%	Streaming	Buy now — Netflix
39	Texas Roadhouse	14,800	−33%	+49%	Food & Drinks	Buy now — Texas Roadhouse
40	Home Depot	14,800	−45%	no measurable change	Home & Garden	Buy now — Home Depot
41	AMC Theatres	14,800	−33%	+22%	Entertainment	Buy now — AMC Theatres
42	Dick's Sporting Goods	14,800	−18%	no measurable change	Sports & Outdoors	Buy now — Dick's Sporting Goods
43	Best Buy	14,800	−18%	no measurable change	Electronics	Buy now — Best Buy
44	One4all Cheers to You	14,800	no measurable change	not enough data to compare	Multi-Brand Cards	Buy now — One4all Cheers to You
45	Delta Air Lines	14,800	+22%	+22%	Travel	Buy now — Delta Air Lines
46	Nike	12,100	−33%	−18%	Fashion	Buy now — Nike
47	Taco Bell	12,100	−18%	+49%	Food & Drinks	Buy now — Taco Bell
48	Macy's	12,100	no measurable change	no measurable change	Shopping	Buy now — Macy's
49	Sam's Club	12,100	−18%	+22%	Shopping	Buy now — Sam's Club
50	Nintendo	12,100	no measurable change	+22%	Gaming	Buy now — Nintendo
51	LEGO	12,100	no measurable change	+49%	Books & Hobbies	Buy now — LEGO
52	Domino's	12,100	−18%	+124%	Food & Drinks	Buy now — Domino's
53	Bath & Body Works	9,900	no measurable change	no measurable change	Beauty & Wellness	Buy now — Bath & Body Works
54	Hobby Lobby	9,900	no measurable change	+50%	Books & Hobbies	Buy now — Hobby Lobby
55	Whole Foods Market, not currently available	9,900	−18%	−33%	Food & Drinks
56	TJ Maxx	9,900	no measurable change	no measurable change	Shopping	Buy now — TJ Maxx
57	REI Co-op	9,900	−33%	no measurable change	Sports & Outdoors	Buy now — REI Co-op
58	Meta Quest	9,900	no measurable change	no measurable change	Gaming	Buy now — Meta Quest
59	Victoria's Secret	9,900	no measurable change	+50%	Fashion	Buy now — Victoria's Secret
60	Dutch Bros	9,900	no measurable change	+22%	Food & Drinks	Buy now — Dutch Bros
61	Olive Garden	9,900	no measurable change	+22%	Food & Drinks	Buy now — Olive Garden
62	Instacart	9,900	no measurable change	−33%	Food & Drinks	Buy now — Instacart
63	Sonic	9,900	−18%	+22%	Food & Drinks	Buy now — Sonic
64	Lyft	9,900	no measurable change	+22%	Services	Buy now — Lyft
65	Microsoft, not currently available	9,900	no measurable change	+22%	Electronics
66	Trader Joe's	8,100	−18%	−18%	Food & Drinks	Buy now — Trader Joe's
67	Hollister	8,100	no measurable change	no measurable change	Fashion	Buy now — Hollister
68	Publix Super Market	8,100	no measurable change	no measurable change	Food & Drinks	Buy now — Publix Super Market
69	Chili's	8,100	−18%	+23%	Food & Drinks	Buy now — Chili's
70	Grubhub	8,100	no measurable change	−18%	Food & Drinks	Buy now — Grubhub
71	Wawa	8,100	−18%	+23%	Gas & Auto	Buy now — Wawa
72	Shell	8,100	−18%	−18%	Gas & Auto	Buy now — Shell
73	American Airlines	8,100	no measurable change	+23%	Travel	Buy now — American Airlines
74	Regal	8,100	−18%	+23%	Entertainment	Buy now — Regal
75	Cinemark	8,100	−18%	+23%	Entertainment	Buy now — Cinemark
76	GameStop	8,100	no measurable change	+23%	Electronics	Buy now — GameStop
77	Five Below	8,100	no measurable change	+84%	Shopping	Buy now — Five Below
78	Dairy Queen	8,100	−18%	+23%	Food & Drinks	Buy now — Dairy Queen
79	Verizon Wireless	8,100	no measurable change	+23%	Electronics	Buy now — Verizon Wireless
80	Topgolf	8,100	−18%	+84%	Entertainment	Buy now — Topgolf
81	Dave & Buster's	8,100	no measurable change	+50%	Entertainment	Buy now — Dave & Buster's
82	Carnival Cruise Lines	8,100	+23%	+23%	Travel	Buy now — Carnival Cruise Lines
83	Ticketmaster	6,600	−19%	−19%	Entertainment	Buy now — Ticketmaster
84	Raising Cane's	6,600	−19%	no measurable change	Food & Drinks	Buy now — Raising Cane's
85	Etsy	6,600	no measurable change	−19%	Shopping	Buy now — Etsy
86	Walgreens	6,600	−33%	−19%	Beauty & Wellness	Buy now — Walgreens
87	Aldi	6,600	no measurable change	no measurable change	Food & Drinks	Buy now — Aldi
88	Subway	6,600	−55%	−19%	Food & Drinks	Buy now — Subway
89	In-N-Out Burger	6,600	−33%	+50%	Food & Drinks	Buy now — In-N-Out Burger
90	Darden Restaurants	6,600	−19%	+22%	Food & Drinks	Buy now — Darden Restaurants
91	Ross	6,600	no measurable change	+22%	Shopping	Buy now — Ross
92	The Cheesecake Factory	6,600	no measurable change	+22%	Food & Drinks	Buy now — The Cheesecake Factory
93	Valorant	6,600	−19%	−19%	Gaming	Buy now — Valorant
94	HomeGoods	6,600	no measurable change	+50%	Home & Garden	Buy now — HomeGoods
95	Fandango	6,600	no measurable change	no measurable change	Entertainment	Buy now — Fandango
96	Marshalls	6,600	+22%	+50%	Shopping	Buy now — Marshalls
97	IKEA	6,600	no measurable change	+22%	Home & Garden	Buy now — IKEA
98	Dollar General	6,600	no measurable change	+22%	Shopping	Buy now — Dollar General
99	Dollar Tree, not currently available	6,600	−19%	+22%	Shopping
100	Coach	6,600	no measurable change	+50%	Fashion	Buy now — Coach

Showing 25 of 100

Not in the top 100? Search all 880 brands →

Fastest growing

vs last year Jul 2026 vs Jul 2025

Disney Store (Not Disney Parks) #29 94 places
Giftcards.com #37 84 places
Domino's #52 36 places
Five Below #77 31 places
Topgolf #80 30 places
Dunkin' #35 21 places

67 up · 36 flat · 21 down, of 124 cards with 5,000+ searches

vs last month Jul 2026 vs Jun 2026

Disney Store (Not Disney Parks) #29 95 places
Carnival Cruise Lines #82 27 places
Marshalls #96 19 places
Chuck E. Cheese's #103 19 places
Wayfair #101 18 places
Chewy #110 13 places

16 up · 56 flat · 52 down, of 124 cards with 5,000+ searches

How we rank

Top 100 cards, ranked by how often Americans search for them. Search data runs through July 2026 — Google's figures lag about two months behind, so an September 2026 update reports Jul 2026's searches.

We analyse 3,794,290 gift card searches a month across 880 brands sold on the major US gifting sites: GiftCards.com, eGifter and CardCash.

Cards are ranked by searches in the latest month. Where two tie, the one with more searches over the past year ranks higher.

Growth is our calculation, not Google’s. Google supplies monthly search volumes and nothing more — it does not report change. We compare the latest month against the month before, and against the same month a year earlier. Those volumes are rounded to a fixed scale, so two months can report an identical figure even when demand moved: any change smaller than roughly 20% is invisible in the source data and shows here as “—”.

Rows without a link are cards we don’t currently offer.

What we measure. For each card we track the phrase people actually search — for example roblox gift card, amazon gift card, barnes and noble gift cards. Where a brand is searched under several forms, we use the one with the most searches. The full term list is available on request.

About this data. Search volumes come from Google Ads keyword data, accessed through DataForSEO. Felix Day is not affiliated with, endorsed by, or sponsored by Google or any brand listed on this page. All trademarks and brand names are the property of their respective owners and are used here only to identify the gift cards being compared.

We measure how often people search for each card — not card quality, value, or customer satisfaction.

Source: Google Ads, via DataForSEO. Updated monthly.